Unit Price Grab-Ass

Now let's see. We open this edgy new store that fills the angst-irony-urban twee void that Rugby's departure created. Twenty or so days into it, we start the markdown goat-rodeo. "Now wait a minute, ADG, 15% off the entire inventory is a small concession for driving traffic into the store for a true, "in-store" experience."

I wonder if the consuming public are really this gullible. Build in margins on the front-end so that the discounts, the "specials", the "this weekend onlys", the "preferred customer whatevers" and the like are just part of the promotional mix, the marketing strategy, the commercial plan. What it tells me is that we've conditioned consumers to wait. For if they do so, they are bound to get almost the entire season's line in any and every store, at 25% off...if they are only slightly patient.

As for York Street? Whatever.

Onward. In a Pee Wee Herman Suit.

ADG II